Advertising and Marketing

Digital advertising has undergone a profound evolution since its early application to promote websites. Initially, it was largely about banner ads and pop-ups, aiming to capture users' attention amidst the burgeoning online landscape. However, over time, digital advertising has become more sophisticated and nuanced. From the rise of search engine marketing and pay-per-click advertising to the advent of social media platforms and programmatic advertising, the landscape has transformed dramatically.  

Through my journey in digital advertising, I've witnessed firsthand how branding, design, messaging, and automation play pivotal roles in shaping successful campaigns. It's not just about bombarding users with ads; it's about crafting compelling narratives, visually striking designs, and personalized messages that resonate with the target audience.  Moreover, the experience has introduced me to exciting products that leverage innovation to capture the minds of customers. Whether it's interactive ad formats, augmented reality experiences, or immersive storytelling, digital advertising has become a playground for creativity and innovation.  

What's truly fascinating is how even the dullest products can be transformed when they harness the power of the right message, style, and targeting. Through precise audience segmentation and tailored messaging, seemingly mundane products can evoke excitement and drive action among consumers ready to make a purchase.  In essence, digital advertising has evolved into a sophisticated ecosystem where creativity meets technology, and where brands have the opportunity to engage, inspire, and delight audiences in ways never thought possible. And through this journey, I've gained invaluable insights into the art and science of persuasion, shaping my approach to marketing and advertising in profound ways.

Entrepreneurship & Innovation: working with early stage companies to find product-market fit, identify investors and develop a business case for the company

Big Data and Analytics: Managing Infrastructure and the Analysis of complex data to identify patterns and communicate insights to decision makers

Digital Advertising & Marketing: Utilizing search, display and social media advertising to capture audiences and convert them to customers

Healthcare: Business Cases and Feasibility Assessments for Medical Innovation from Population Health to Precision Medicine.

Life Sciences: Working on Next Generation Sequencing Data to research complex diseases in virology, immunology, oncology and neuroscience

Software Development: Working with small to medium size software teams to develop software, applications, web portals and SaaS platforms